Google Business Profile Optimisation by Trade
Every trade has different Google categories, different customer search patterns, and different competitive pressures. We have built dedicated GBP guides for 56 trades — each one explains why your specific trade needs a properly optimised Google listing, what we check in our audit, and how we fix the gaps that cost you calls.
Select your trade below to see the specific GBP issues we find and fix for businesses like yours. Each page covers the categories Google expects, the photo strategy that works for your trade, the review approach that builds trust, and the common mistakes we see in almost every audit.
GBP for Air Conditioning Engineers
Air conditioning installation and service generates significant search traffic in warmer months, and with UK summers …
Read the guide →GBP for Alarm Installers
Home and commercial alarm installation is a trust-driven purchase. Customers are inviting someone into their home to …
Read the guide →GBP for Architects
Most homeowners searching for an architect have a specific project in mind, a house extension, a loft conversion, or a …
Read the guide →GBP for Asbestos Removal Specialists
Asbestos removal is a regulated, licence-required service with serious health implications. Customers searching for …
Read the guide →GBP for Bathroom Fitters
Bathroom renovations are planned carefully. Customers research for weeks before calling anyone. A bathroom fitter with …
Read the guide →GBP for Boiler Engineers
Boiler repair and replacement searches spike hard in autumn and winter. If your GBP profile isn't set up properly …
Read the guide →GBP for Bricklayers
Bricklaying work ranges from small garden wall repairs to commercial building projects. All of these customers search …
Read the guide →GBP for Builders
Building work involves significant spend and a longer decision process. Customers shortlist two or three builders and …
Read the guide →GBP for Carpenters
Carpentry work ranges from emergency repairs to bespoke fitted furniture costing thousands. Google searches for …
Read the guide →GBP for Carpet Cleaners
Carpet cleaning generates steady local search traffic, pet stains, pre-tenancy checks, spring cleans, and post-party …
Read the guide →GBP for CCTV Installers
CCTV installation is increasingly a consumer purchase as well as a commercial one. Homeowners, businesses, and …
Read the guide →GBP for Cleaning Companies
Cleaning is one of the most searched local services on Google. domestic cleaning, office cleaning, end-of-tenancy, and …
Read the guide →GBP for Demolition Contractors
Demolition contractors work for developers, builders, and homeowners. All three search Google to find reliable …
Read the guide →GBP for Door Fitters
Door fitting covers internal door hanging, composite front doors, fire doors, and garage doors. Customers searching for …
Read the guide →GBP for Drainage Specialists
Drainage problems are urgent. A blocked drain, overflowing toilet, or flooded garden is searched on Google immediately. …
Read the guide →GBP for Driveway Specialists
Driveways are a significant home improvement purchase, block paving, tarmac, resin bound, or pattern-imprinted …
Read the guide →GBP for Electricians
Most people searching for an electrician are either dealing with a problem right now or getting quotes for a job. …
Read the guide →GBP for Fence Installers
Fence installation gets a steady stream of local searches, damaged panels after a storm, new garden boundaries, garden …
Read the guide →GBP for Fire Safety Specialists
Fire safety services are legally required for commercial premises, HMOs, and public buildings. Customers searching for …
Read the guide →GBP for Flooring Specialists
Flooring installation covers a huge range of materials and price points, solid wood, engineered wood, LVT, laminate, …
Read the guide →GBP for Gardeners
Gardening is one of the few trades where customers want a long-term relationship. A new client found through Google …
Read the guide →GBP for Gas Engineers
Gas engineers often get enquiries through two very different search types: urgent problems (no heating, gas smell, …
Read the guide →GBP for General Contractors
General contractors often work across a wide range of project types. That breadth is a strength, but only if your GBP …
Read the guide →GBP for Glaziers
Glazing work often starts with an emergency, a broken window, failed double-glazed unit, or accidental damage. …
Read the guide →GBP for Groundworkers
Groundwork contracts come from developers, builders, architects, and homeowners planning extensions or new builds. …
Read the guide →GBP for Handymen
The handyman market is huge and consistently searched. Customers who need a shelf putting up, a door rehung, or a …
Read the guide →GBP for Heating Engineers
Heating engineers often install and maintain systems that cost thousands of pounds. Customers do research before …
Read the guide →GBP for Insulation Specialists
Insulation installation is driven by energy costs and government grant schemes. Customers searching for insulation …
Read the guide →GBP for Interior Designers
Interior design is a visual trade and your Google Business Profile is a visual platform. A GBP profile with beautiful …
Read the guide →GBP for Joiners
Joinery covers a wide range of work, windows and doors, staircases, fitted furniture, shop fronts, and timber frames. …
Read the guide →GBP for Kitchen Fitters
Kitchen fitting is a high-value job with a long consideration period. Customers spend weeks researching before making a …
Read the guide →GBP for Landscapers
Landscaping covers a wide range, garden design, hard landscaping, planting schemes, water features, and outdoor living …
Read the guide →GBP for Locksmiths
Locksmith work is predominantly emergency-driven. Someone locked out of their house, a key snapped in a lock, a …
Read the guide →GBP for Metal Fabricators
Metal fabrication covers bespoke consumer work, gates, staircases, furniture, and industrial and structural work for …
Read the guide →GBP for Oven Cleaners
Oven cleaning is a niche but consistent local search market. Customers searching for an oven cleaner have a specific …
Read the guide →GBP for Painters and Decorators
Painting and decorating is one of the most competitive trades on Google Maps. Homeowners search for decorators when …
Read the guide →GBP for Patio Installers
Patio installation is an aspirational purchase, customers visualise outdoor living and want proof their patio will look …
Read the guide →GBP for Pest Control Specialists
Pest control is urgency-driven, finding a mouse in the kitchen, a wasp nest in the loft, or a bed bug infestation …
Read the guide →GBP for Plasterers
Plastering is one of the most searched trades on Google. If your profile looks half-finished or hasn't been updated in …
Read the guide →GBP for Plumbers
Plumbing gets more emergency searches on Google than almost any other trade. Burst pipe, no hot water, boiler …
Read the guide →GBP for Pressure Washing Services
Pressure washing generates consistent local search traffic, dirty driveways, algae-covered patios, and black-streaked …
Read the guide →GBP for Property Maintenance Companies
Property maintenance companies serve landlords, letting agents, businesses, and homeowners. This breadth of customer …
Read the guide →GBP for Removals Companies
House moving is one of the most stressful events in a person's life. Customers searching for a removals company want …
Read the guide →GBP for Rendering Specialists
External rendering is a substantial home improvement with a long research phase. Customers are comparing render types …
Read the guide →GBP for Roofers
Roofing jobs often come after bad weather. Customers search in a hurry. A roofer whose Google profile shows up …
Read the guide →GBP for Scaffolders
Scaffolding is usually needed as part of a larger project, a roofer, builder, or decorator has recommended a …
Read the guide →GBP for Skip Hire Operators
Skip hire is a commoditised service with intense local competition. The businesses that win the most enquiries through …
Read the guide →GBP for Solar Panel Installers
Solar panel installation is a significant investment, typically £6,000–£12,000. Customers research thoroughly before …
Read the guide →GBP for Stonemasons
Stonemasonry is a specialist trade that commands premium prices and attracts customers who have already decided they …
Read the guide →GBP for Structural Engineers
Structural engineers are searched for by homeowners planning renovations (removing walls, loft conversions), builders …
Read the guide →GBP for Tilers
Tiling is a visually rich trade, good tiling looks great in photos and bad tiling is immediately obvious. Your GBP …
Read the guide →GBP for Tree Surgeons
Tree surgery work ranges from emergency call-outs (a storm-damaged branch threatening a property) to planned crown …
Read the guide →GBP for Ventilation Specialists
Ventilation installation generates steady search traffic, condensation problems, new build MVHR, kitchen and bathroom …
Read the guide →GBP for Waste Removal Specialists
Waste removal and house clearance services are searched locally every day. people clearing a deceased relative's home, …
Read the guide →GBP for Welders
Welding work ranges from emergency repairs to bespoke fabrication. Customers searching for a welder need to quickly …
Read the guide →GBP for Window Fitters
Window and door replacement is a considered purchase. Customers spend weeks comparing options. A window fitter with …
Read the guide →