Why Google Business Profile matters for Door Fitters
Internal door installation gets a steady flow of searches, homeowners fitting a new internal door set often can't hang doors accurately themselves and search for a door fitter. These are lower-value jobs but high volume and quick to complete. A profile that shows you're the local go-to for internal door work builds up a consistent stream of small jobs.
Composite front doors are higher value and searched specifically. Customers who've decided on a composite door want to see examples of installations and understand the supply and fit versus fit-only options. If you supply and fit, listing brands (Solidor, Rockdoor) adds useful specificity.
Fire door installation is a specialist service with regulatory requirements. If you do fire doors for commercial properties or HMOs, this is worth listing and photographing separately. Commercial clients and HMO landlords search for compliant fire door installers specifically.
Local Markers helps door fitters structure their profile to serve both domestic and commercial customers, build a photo library showing different door types, and generate consistent reviews after each job.
The right GBP categories for Door Fitters
Choosing the right categories is one of the biggest ranking factors for Google Maps. Here's what we recommend.
Stick to 3-4 secondary categories. More than that can dilute your relevance signal.
Photo strategy for Door Fitters
The right photos build trust before customers even call. Here's what to upload to your GBP.
Composite front door, front-on exterior photograph showing the door, frame, and hardware in daylight.
Internal oak door set, a solid or glazed internal door hung in a new frame with ironmongery.
Fire door installation, a commercial or residential fire door with intumescent strips visible.
Garage door, an up-and-over or sectional garage door installed.
Before and after, old tired door replaced with new installation.
Close-up of door hardware, lever handles, hinges, and letterbox. Shows attention to detail.
Getting reviews as a door fitter
Reviews are the second biggest ranking factor for Google Maps. Here's how to build a consistent stream.
After internal doors: 'Those doors make a real difference to the hallway. A Google review would help other homeowners searching for door fitting find me, I'll text you the link.'
After composite front door: 'That door looks great and the security is much better. A review mentioning composite doors specifically would help, here's the link: [link]'
After fire doors: 'All the fire doors are fitted and compliant. A review from a commercial or landlord client would really help my profile: [link]'
Common GBP mistakes Door Fitters make
We see these on almost every profile we audit.
Not distinguishing door types in the services list, composite, internal, fire, and garage are separate search terms.
No fire door service listed if you do commercial work, missing a significant market.
Not mentioning supply and fit versus fit-only clearly.
No composite door brand names mentioned in the description.
Not adding 'Locksmith' as a secondary category when lock changes often accompany door work.
Not following up review requests for small jobs, these customers are quick to review if prompted.
Quick wins you can do yourself
Steps you can take right now to improve your listing.
Primary category 'Window installation service'. Add 'Glazier', 'Locksmith' as secondary.
Services: internal door hanging, composite front door, fire door, garage door, door frame installation, bi-fold internal doors, patio door.
Description: 150 words. Door types fitted, supply and fit options, fire door compliance, areas covered.
Upload 10 photos covering at least 3 different door types.
Ask for a review after every job.
Respond to all reviews within 48 hours.
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