How Our Google Business Profile Optimisation Works
From free assessment to fully optimised GBP — our process is simple, fast, and built around your results.
Our 4-Step Process
The assessment comes first. You see the visible gaps and recommended priorities before deciding whether you want help implementing them.
Free Assessment
We audit your current Google Business Profile against our 50-point framework and show you exactly where you're losing visibility — free, no obligation.
Takes 48 hours. You'll receive a written report by email.
Setup & Optimisation
We rebuild your profile from the ground up — categories, description, services, photos, Q&A — everything optimised for your trade and location.
Completed within 2 weeks of receiving access.
Monthly Management
We keep your profile active with weekly posts, review replies, photo updates, and ongoing optimisation to maintain and grow your ranking.
Monthly ranking report included. Cancel any time.
Measure and Adjust
Monthly reporting tracks profile visibility and customer actions so changes can be reviewed and priorities adjusted using your own data.
Results vary by trade, location, competition and starting profile strength.
The 50-Point Audit Framework
Every assessment uses the same 50 practical checks across profile completeness, relevance, activity and customer trust signals.
- ✓ Primary category accuracy
- ✓ Secondary category coverage
- ✓ Business description keyword density
- ✓ Service section completeness
- ✓ Photo count, quality and metadata
- ✓ Review count, velocity and reply rate
- ✓ Google Posts frequency and relevance
- ✓ NAP consistency across the web
- ✓ Attribute and accessibility flags
- ✓ Service area configuration
- ✓ Opening hours and special hours
- ✓ Q&A section coverage
- …and 38 more ranking factors assessed in every audit
What Makes Us Different
There are plenty of agencies promising SEO results. Here is how this service is structured differently.
GBP specialists, not generalists
We don't do websites, social media, or Google Ads. We do one thing — Google Business Profile optimisation — and we do it properly.
Built for tradespeople
Plumbers, electricians, builders, roofers, landscapers — we understand your market, your customers, and what makes them pick up the phone.
No long contracts
Monthly management is rolling — cancel any time with 30 days' notice.
Local to North Wales
We're based here. We know the towns, the competition, and the search behaviour of customers in this area.