Google Business Profile for Painters and Decorators

Interior decorating searches dominate this trade on Google. Customers searching for a painter to refresh their living room or repaint a hallway will compare three or four profiles before calling. The deciding factor is almost always photos, before-and-after shots of finished rooms, clean lines, and professional results.

Exterior painting is a separate search market with its own keywords. House painting, masonry painting, fence staining, and window frame repainting all generate distinct searches. If your GBP only says 'painter and decorator', Google doesn't know you do exterior work and won't show you for those searches.

Commercial decorating, offices, schools, retail units, landlord refurbishments, is a higher-value market that most decorators miss on their GBP entirely. Adding commercial services and categories opens up a search channel that few local competitors are targeting.

Local Markers helps painters and decorators build a structured photo library, expand their services list to capture every type of work they do, and put a simple review collection system in place that builds social proof automatically.

Finished room with good lighting, a freshly painted living room, bedroom, or kitchen. Natural light is best. Show the full room, not just a wall. Customers judge your work quality from these photos more than anything else on your profile.

Wallpaper feature wall, photograph the pattern alignment and the overall room with the feature wall as the focal point. Wallpapering is a skill that not every decorator offers, so showcasing it attracts a specific, higher-value customer.

Exterior before-and-after, photograph the house or building before you start and after completion. Side-by-side comparisons are powerful trust signals. Include different types: masonry, render, window frames, fencing.

Commercial interior, if you do offices, schools, or retail units, photograph these. Commercial clients specifically search for decorators with commercial experience, and most decorator profiles have zero commercial photos.

Close-up of paint finish on trim and woodwork, shows attention to detail. Clean brush lines on skirting boards, door frames, and window sills demonstrate the quality that sets you apart from DIY alternatives.

You at work, a photo of you (or your team) in branded clothing, working on a job. This humanises your profile and builds trust. Customers want to see who's coming into their home.