Before & After: What We Do to Your GBP

Not a sales pitch — an honest look at what a neglected Google Business Profile looks like, and what it looks like once we've finished with it.

Before

The Typical Neglected Profile

What most trade business GBPs look like when we first run the audit.

✗
Wrong primary category
Listed as "Contractor" instead of "Plumber" — missing 60%+ of relevant searches before anyone even sees the profile.
✗
Services section empty or ignored
No services listed means Google can't match the profile to specific trade searches in your area.
✗
No business description
A blank or generic description wastes the only free-text field Google reads for local ranking signals.
✗
3–5 old, untagged photos
Low volume, no geo-tagged metadata. Google favours profiles with 40+ active images — this profile has almost none.
✗
Zero Google Posts
No posts = no freshness signal. Google treats this profile as inactive and ranks it accordingly.
✗
Reviews left without replies
Unanswered reviews signal low engagement to Google and undermine trust with potential customers.
19/50
Typical audit score before we start
After

The Fully Optimised Profile

What the same profile looks like once we've completed setup and a few months of active management.

✓
Correct category + up to 9 secondary categories
Precisely matched to your trade and location. Every relevant local search now finds you.
✓
Full services section — 15–20 keyword-rich entries
Every service listed with names and descriptions Google can index and match to search queries.
✓
Keyword-optimised business description
Written to rank for your trade + location. Includes your service areas, specialisms, and trust signals.
✓
40+ properly sized and geo-tagged photos
Work photos, project shots, and team images — all uploaded with correct metadata for maximum visibility.
✓
Weekly Google Posts, every week
Fresh content targeting local search terms keeps your profile active and relevant in Google's eyes.
✓
Every review replied to within 24 hours
Professional, keyword-aware responses that build trust and reinforce your local relevance to Google.
47/50
Typical optimised score after 3 months

How We Get There

Two clear phases. We do the work — you just need to show up for the jobs that follow.

1

Setup & Optimisation £299 one-time

Done in the first two weeks. We work through your profile systematically — correcting what's wrong, completing what's missing, and building the foundation for consistent local ranking.

Full 50-point audit — your profile scored against every known ranking factor
Primary and secondary category research and correction
Business description rewrite with location + trade keywords
Services section built from scratch — 15–20 keyword-rich entries
Service area configuration for your exact coverage zone
Opening hours, special hours, attributes, and accessibility flags set correctly
Existing photos resized, metadata-optimised and re-uploaded; cover and profile images corrected
Q&A section populated with the 8 most common customer questions
Written report of every change made, with before/after comparison
2

Monthly Management £149/month

Ongoing, hands-off for you. We keep your profile active, growing, and competitive — while you focus on the work itself.

4 keyword-optimised Google Posts every month targeting your local search terms
Every new review replied to within 24 hours, professionally and personally
Review generation system setup — more reviews, faster
Fresh photos added monthly — we tell you what to shoot, we handle the upload
Profile refreshed whenever Google adds new features or fields
Monthly ranking report showing your position, calls generated, and profile views
Priority email support with direct access to your Local Markers contact

What to Expect

Typical outcomes based on how Google's algorithm responds to consistent, quality optimisation.

Results vary by trade, competition level, and location. We'll give you an honest assessment of what's achievable in your specific market during your free assessment — no inflated promises.

2–4 wks
First ranking movement
Google typically reflects category and content changes within 2–4 weeks of a thorough profile setup.
30–60 days
Noticeable call increase
Most clients report more inbound calls through Google within the first 1–2 months of active management.
3–6 months
Full profile authority
Consistent posting, review growth, and profile activity combine to build sustained Map Pack ranking over time.
7×
More likely to be seen as reputable
Businesses with complete GBPs are 7× more likely to be considered reputable than those with incomplete profiles.

Ready to See What Your GBP Could Look Like?

We assess your Google Business Profile against our scoring framework, identify your biggest visible gaps, and show you exactly where you're losing ground to competitors — completely free, no obligation.

Get My Free GBP Assessment Ask a Question
No obligation No credit card Results within 48 hours Based in North Wales