Why Google Business Profile matters for Landscapers
Garden transformation projects are driven by emotion. A customer who has seen a beautiful garden featured on your GBP profile has already started imagining their own garden. Photos of completed landscapes, lawns, patio areas, planting schemes, garden rooms, are your most powerful marketing tool.
Hard landscaping and soft landscaping are often searched separately. Patio installation, driveway work, and garden walling are distinct from planting, lawn laying, and garden design. A landscaper who lists both explicitly covers more search territory.
Commercial landscaping, hotels, offices, housing developments, public spaces, is a different market with different search behaviour. If you take on commercial landscaping contracts, make this visible on your profile with appropriate photos.
Local Markers helps landscapers build a photo library that captures the full range of their work, structure services to cover both hard and soft landscaping, and implement a review strategy that generates consistent enquiries through the seasons.
The right GBP categories for Landscapers
Choosing the right categories is one of the biggest ranking factors for Google Maps. Here's what we recommend.
Stick to 3-4 secondary categories. More than that can dilute your relevance signal.
Photo strategy for Landscapers
The right photos build trust before customers even call. Here's what to upload to your GBP.
Finished garden transformation, wide angle showing the full layout of a completed project. Include a before photo if possible.
Patio with outdoor furniture, a beautifully laid patio with seating set and planting around the edges. Shows the finished lifestyle, not just the paving.
Planting scheme in summer, mature planting that fills out the borders and shows colour.
Water feature installation, a garden pond, stream, or water wall feature.
Garden room or pergola, if you install timber structures, photograph them complete with climbing plants.
Before and after, the biggest impact content you can create. A neglected garden versus a transformed space.
Getting reviews as a landscaper
Reviews are the second biggest ranking factor for Google Maps. Here's how to build a consistent stream.
For large projects, ask at the final inspection: 'This has really come together well. A Google review mentioning the project type would help homeowners searching for this kind of landscaping find me, here's the link: [link]'
Follow up by text two days later with a link.
For repeat maintenance customers: 'Hope the garden is looking great. If you're able to leave a review on Google, it would really help my business, even a quick one would be brilliant: [link]'
Common GBP mistakes Landscapers make
We see these on almost every profile we audit.
No before/after photography, the transformation from an unloved garden to a beautiful space is the most persuasive content in the landscaping industry.
Not listing hard and soft landscaping as separate services.
Not adding 'Paving contractor' as a secondary category for hard landscaping work.
Business description that's vague about project scale and types.
Not collecting reviews from large project clients who are typically enthusiastic about the finished result.
Not updating the profile seasonally to highlight what's most relevant (planting in spring, clearance in autumn).
Quick wins you can do yourself
Steps you can take right now to improve your listing.
Primary category 'Landscaper'. Add 'Gardener', 'Paving contractor' as secondary.
Services: garden design, hard landscaping, patio installation, planting scheme, lawn laying, water features, garden clearance, maintenance, commercial landscaping.
Description: 250 words. Project types, scale of work, whether you design and build or build to design, areas covered.
Upload 15+ photos. At least 5 before/after pairs of completed projects.
Ask for a review at every project completion.
Respond to all reviews within 48 hours.
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