Why Google Business Profile matters for Window Fitters
Double glazing replacement is the dominant search category. Customers replacing draughty windows have made the decision to buy, they're comparing installers. Your GBP photos of finished installations are the primary decision tool at this stage.
There's a growing market for aluminium, timber, and composite windows alongside PVC-U. If you install these premium products, make them visible on your profile. Customers searching for 'aluminium window fitter near me' are usually higher-budget and harder to reach through other channels.
Bi-fold and sliding doors are searched independently. If you fit bi-fold doors, this needs a specific service listing and photos showing a finished bi-fold installation. The same applies to composite front doors.
Local Markers helps window fitters build a photo library showing each product type installed, structure services to cover the full range offered, and generate reviews that mention specific products, helping Google rank your profile for the searches that matter.
The right GBP categories for Window Fitters
Choosing the right categories is one of the biggest ranking factors for Google Maps. Here's what we recommend.
Stick to 3-4 secondary categories. More than that can dilute your relevance signal.
Photo strategy for Window Fitters
The right photos build trust before customers even call. Here's what to upload to your GBP.
PVC-U casement window installation, exterior shot showing the full window with clean reveals and new cill.
Bi-fold door installation, photographed open and closed. Interior and exterior shots.
Composite front door, front-on exterior photo showing the full door and frame.
Aluminium windows on a modern extension, showing a contemporary installation.
Rooflight installation, a Velux or similar in a pitched or flat roof.
Before and after, old single-glazed sashes, then new double glazed units.
Getting reviews as a window fitter
Reviews are the second biggest ranking factor for Google Maps. Here's how to build a consistent stream.
Ask when the customer tests the new windows: 'What a difference from the old ones isn't it. A Google review mentioning the product type would help other homeowners searching for the same windows find me, I'll text you the link.'
For composite doors: 'That door looks great and the security upgrade is significant. A review mentioning composite doors specifically would help, here's the link: [link]'
For bi-fold doors: 'It's completely changed how that room opens up. A detailed review would really help other homeowners researching bi-fold doors: [link]'
Common GBP mistakes Window Fitters make
We see these on almost every profile we audit.
No photos of different window and door types, a customer searching for aluminium windows won't enquire based on a PVC photo.
Not listing bi-fold, composite, and aluminium as separate services.
Not mentioning FENSA or CERTASS registration in the description, this is a legal requirement customers are increasingly aware of.
Not adding 'Double glazing installer' as a secondary category.
Not collecting reviews from customers who upgraded to premium products, they're usually pleased and write good reviews.
Forgetting to update the profile when new products like triple glazing are added to your range.
Quick wins you can do yourself
Steps you can take right now to improve your listing.
Primary category 'Window installation service'. Add 'Double glazing installer', 'Glazier' as secondary.
Services: casement windows, sash windows, aluminium windows, bi-fold doors, composite front doors, sliding patio doors, roof lights, bay windows.
Description: 200 words. FENSA/CERTASS registration, product brands installed, 10-year guarantees offered, areas covered.
Upload 10 photos covering at least 3 product types.
Ask for a review after every installation. Send the link before leaving.
Respond to all reviews within 48 hours.
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