Why Google Business Profile matters for Welders
Mobile welding is the dominant search category for most local welders. Customers with agricultural equipment, plant, vehicle chassis, or structural metalwork that needs repairing on-site search for a mobile welder. If you offer a mobile service, this needs to be prominently featured and your service area set correctly.
Bespoke metalwork, gates, railings, balustrades, furniture frames, generates search traffic from homeowners and architects. These customers want to see examples of your fabrication quality. Photos of finished bespoke pieces will win enquiries from this higher-value market.
Structural welding for builders and contractors is a B2B market. If you weld structural sections, RSJs, or fabricate steel components for construction projects, your profile needs to communicate this to professional buyers who need confidence in your qualification.
Local Markers helps welders structure their profile for mobile welding, bespoke fabrication, and structural work, build a photo library showing different welding and fabrication examples, and capture reviews from both domestic and trade clients.
The right GBP categories for Welders
Choosing the right categories is one of the biggest ranking factors for Google Maps. Here's what we recommend.
Stick to 3-4 secondary categories. More than that can dilute your relevance signal.
Photo strategy for Welders
The right photos build trust before customers even call. Here's what to upload to your GBP.
Bespoke gate or railing, a finished welded gate or railing installed in a garden or property.
MIG welding on agricultural equipment, a repair to a trailer, implement, or vehicle chassis.
TIG welding on stainless steel, a precision stainless fabrication showing clean weld beads.
Structural steel fabrication, a steel beam, bracket, or frame being fabricated.
Before and after of a structural repair, a cracked or failed metal component repaired.
Your workshop, the welding bay, equipment, and a project in progress.
Getting reviews as a welder
Reviews are the second biggest ranking factor for Google Maps. Here's how to build a consistent stream.
After a bespoke fabrication: 'That gate has come out exactly as designed. A review mentioning the bespoke metalwork would help other homeowners and architects searching for custom fabrication find me, here's the link: [link]'
After a repair: 'That repair will outlast the original. A review mentioning the weld quality and turnaround would help, here's the link: [link]'
For builder clients: 'Steel works are done and ready for the next phase. A review from a contractor would mean a lot for my trade profile: [link]'
Common GBP mistakes Welders make
We see these on almost every profile we audit.
Not mentioning welding processes in the description, MIG, TIG, arc, aluminium, and stainless are all searched separately.
No bespoke fabrication photos for the residential and architectural market.
Not mentioning mobile welding availability if this is a service offered.
Not listing material types worked with, mild steel, stainless, aluminium, cast iron.
Not adding 'Structural engineer' as a secondary category for structural welding work.
Not collecting reviews from repeat trade clients.
Quick wins you can do yourself
Steps you can take right now to improve your listing.
Primary category 'Building firm'. Add 'Structural engineer', 'Civil engineering company' as secondary.
Services: mobile welding, MIG welding, TIG welding, stainless steel welding, aluminium welding, bespoke gates and railings, structural fabrication, repair welding.
Description: 200 words. Welding processes, materials, mobile service, bespoke fabrication, trade experience, areas covered.
Upload 12 photos covering different welding types and finished fabrications.
Ask for reviews from trade and domestic clients.
Respond to all reviews within 48 hours.