Why Google Business Profile matters for Tilers
Bathroom and kitchen tiling searches happen constantly. Customers renovating a room need a tiler and search Google first. A tiler whose profile shows three or four impressive tiling photos, large format tiles, complex patterns, tricky alcoves, will get the enquiry over a tiler with no photos or van photos.
Floor tiling is a distinct search from wall tiling. Customers searching for 'floor tiler near me' or 'porcelain floor tiles installed' are looking for specific evidence. If you do floor work, photograph it and list it as a specific service.
Specialist tiling, large format, natural stone, heated floor tiles, outdoor porcelain, commands higher prices and a more discerning customer. If you have these skills, make them visible. Customers willing to pay for specialist work are looking for evidence it's within your capability.
Local Markers helps tilers build a photo library that showcases the quality and range of their work, structure services to cover floor, wall, and specialist installations, and generate reviews that mention specific tiling types.
The right GBP categories for Tilers
Choosing the right categories is one of the biggest ranking factors for Google Maps. Here's what we recommend.
Stick to 3-4 secondary categories. More than that can dilute your relevance signal.
Photo strategy for Tilers
The right photos build trust before customers even call. Here's what to upload to your GBP.
Large format tile installation on a bathroom floor, photograph square-on from standing height to show the grout lines and alignment.
Feature wall tiles, a herringbone or patterned feature wall in a bathroom or kitchen. These photos drive enquiries from customers looking to do something interesting.
Wet room tanking and tiling, before and after. Shows the full process.
Outdoor porcelain patio tiles, if you tile outdoors, photograph a finished patio. Distinct market from interior tiling.
Intricate mosaic or pattern work, detail shot of a complex pattern laid accurately.
Full bathroom tiled, wide angle showing floor, walls, and shower area all tiled.
Getting reviews as a tiler
Reviews are the second biggest ranking factor for Google Maps. Here's how to build a consistent stream.
Ask immediately when the customer inspects the finished tiling: 'Really pleased with how those tiles have come up. A Google review mentioning the tile type or room would help other customers find good tilers, I'll text you the link.'
Follow up if they haven't reviewed within 48 hours: 'Just following up on my review request, here's the link if you get a moment: [link]'
For builders: 'The tiling on this job has come out really well. A Google review would mean a lot to my business, even a quick one: [link]'
Common GBP mistakes Tilers make
We see these on almost every profile we audit.
Not uploading photos that are close enough to show grout line quality and tile alignment, the detail matters to customers who know what to look for.
Listing only 'tiling' as a service without distinguishing floor, wall, specialist, or outdoor.
No secondary categories beyond 'Flooring contractor', 'Bathroom remodeler' and 'Masonry contractor' add coverage.
Not mentioning tile sizes worked with (large format, mosaic, etc.) or materials (porcelain, natural stone, ceramic).
Not photographing tricky jobs, awkward angles, curved walls, feature designs, that demonstrate specialist capability.
Not following up on review requests. Many satisfied customers need a second text to prompt them.
Quick wins you can do yourself
Steps you can take right now to improve your listing.
Primary category 'Flooring contractor'. Add 'Bathroom remodeler' and 'Masonry contractor' as secondary.
Services: bathroom wall tiling, floor tiling, kitchen splash back, wet room tiling, natural stone installation, large format tiles, outdoor porcelain, mosaic.
Description: 150 words. Tile types and sizes worked with, whether you work for homeowners or builders, areas covered.
Upload 10+ photos. Focus on close-up quality shots and before/after pairs.
Ask for a review after every job. Send the link by text immediately.
Respond to all reviews within 48 hours.
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