How to Use the Products Section on Your Google Business Profile

What Is the Products Section on Google Business Profile?

When someone finds your business on Google, they see your listing with reviews, photos, hours, and contact details. But there is another section that most tradespeople completely ignore: Products.

The Products section sits as a dedicated tab on your Google Business Profile. On mobile, it appears as a scrollable row of cards just below your main business info. Each card shows an image, a title, a short description, and optionally a price or price range. Tap on a card and it expands to show the full description with a call-to-action button.

For a shop or restaurant, this makes obvious sense. you list the things you sell. But for a tradesperson, the Products section is one of the most underused features available. You can list your services as "products," complete with photos and descriptions, and each one becomes an additional keyword signal that helps Google understand exactly what you do.

How the Products Section Differs from Services

Your Google Business Profile has both a Services section and a Products section. They sound similar but work differently, and understanding the distinction matters.

The Services section is a simple text-based list. You add service names, "boiler repair," "full rewire," "loft conversion", and Google uses them as keyword signals. It is functional but plain. Customers can see the list, but there are no images, no descriptions beyond a line or two, and no visual appeal.

The Products section is richer. Each product gets its own card with a photo, a title, a description of up to 1 and an optional price. It looks more polished and takes up more visual real estate on your listing. On mobile especially, the product cards are prominent and eye-catching.

Here is the important bit: you should use both. They are not alternatives. The Services section feeds Google's understanding of your business categories. The Products section gives potential customers a visual, detailed view of what you offer. Together, they cover different aspects of how people find you and evaluate you.

What to List as Products When You Are a Tradesperson

Think of your main service offerings and treat each one as a product. A plumber might create product cards for:

• Emergency call-outs
• Boiler installation
• Boiler servicing
• Bathroom plumbing
• Radiator installation
• Unblocking drains
• Leak detection and repair

An electrician could list:

• Full house rewire
• Consumer unit upgrade
• EICR (Electrical Inspection)
• Additional sockets and lighting
• EV charger installation
• Commercial electrical work

A builder might have:

• House extensions
• Loft conversions
• Garage conversions
• New builds
• Structural alterations
• General building work

The key is specificity. "Plumbing services" as a single product card tells Google nothing it does not already know from your business category. "Power flush radiator system. removes sludge and improves heating efficiency across your home" is far more useful as a keyword signal and far more informative for the person reading it.

Writing Product Descriptions That Work

Each product description can be up to 1,000 characters. You do not need to use all of them, but aim for at least 150 characters to give Google enough text to work with.

Write descriptions the same way you would explain the service to a customer who has just asked you about it. Be specific about what is included, roughly how long it takes, and what the benefit is.

Here is an example for a heating engineer's boiler service product:

"Full boiler service including gas safety checks, pressure tests and cleaning of key components. Takes around 45-60 minutes. Recommended annually to keep your warranty valid and catch small problems before they become expensive repairs. We service all major brands including Worcester, Vaillant and Ideal."

Compare that to: "We offer boiler servicing. Contact us for a quote." The first version gives Google at least ten additional keyword phrases to associate with your listing. The second gives it nothing.

Avoid stuffing descriptions with keywords unnaturally. Write for the person reading it. If it sounds like something you would actually say to a customer standing in their kitchen, you have got the right tone.

Photos for Each Product

Every product card should have a photo. Google gives priority display to products with images, and customers are naturally drawn to visual content over plain text.

For tradespeople, the best product photos are real photos of your actual work. A kitchen fitter listing "Full Kitchen Installation" should use a photo of a kitchen they have actually fitted, not a stock image. A roofer listing "Complete Roof Replacement" should show a finished roof. ideally with a before-and-after angle.

If you do not have suitable photos for every service, start with the ones you do have and add more as you complete jobs. Take photos of finished work as a habit. Good lighting and a wide-angle shot are usually enough. You do not need professional photography.

The photos you add to Products also appear in your overall photo gallery, which means they contribute to your profile's visual completeness. Google tracks how many photos you have compared to competitors in your area, and profiles with more real photos tend to rank higher. We covered this in detail in our guide on why GBP photos matter.

Pricing: Should You Show It?

The Products section gives you the option to add a price or price range to each card. This is where opinions differ.

Arguments for showing prices: Transparency builds trust. If someone sees "Boiler Service. from £75" on your product card, they immediately know whether you are in their budget. This pre-qualifies leads, meaning the people who do contact you are more likely to convert. It also saves you time quoting people who were never going to pay your rates.

Arguments against showing prices: Trade work varies enormously by job. A "full rewire" could cost £3,000 for a two-bed flat or £12,000 for a five-bed detached house. Showing a price might scare off people whose job would actually be at the lower end, or attract people expecting the lower figure when their job is clearly at the higher end.

A middle ground that works well for most tradespeople: use "From £XX" pricing on standardised services where the cost is reasonably predictable (boiler service, EICR, single radiator install) and leave pricing off for larger, variable jobs (extensions, rewires, full bathroom fits). You can also use a price range, "£2,500, £8,000". which gives people a ballpark without locking you into a specific figure.

How Products Help Your Local Ranking

Every product card you create adds text content to your Google Business Profile. That text gets indexed by Google and associated with your listing. When someone searches for "EV charger installation Wrexham" and you have a product card titled "EV Charger Installation" with a description mentioning relevant details, your listing has a stronger signal for that search than a competitor who only has "Electrician" as their category.

This is the same principle behind choosing the right GBP categories. the more specific signals you give Google about what your business does, the more searches you can appear in. Products are another layer of those signals.

Combined with a well-written business description, accurate service areas, and strong review keywords, your product cards contribute to a profile that Google sees as thorough and trustworthy.

Setting Up Products: Step by Step

Here is how to add products to your profile:

Step 1: Go to your Google Business Profile (search your business name on Google while logged in, or use the GBP app).

Step 2: Click "Edit products" or navigate to the Products tab in your management panel.

Step 3: Click "Add product."

Step 4: Enter the product name. Keep it clear and descriptive. "Boiler Installation" rather than "New Boiler" or "Heating."

Step 5: Select or create a category. You can group your products into categories like "Heating Services," "Plumbing Services," or "Emergency Work." This helps organise the display on your listing.

Step 6: Add a price or price range if appropriate.

Step 7: Write your description. Aim for at least 150 characters. Be specific and natural.

Step 8: Upload a photo. Real work photos are always best.

Step 9: Add a call-to-action button. Options include "Learn more" (linking to a page on your website), "Order online," "Buy," or "Get offer." For tradespeople, "Learn more" linking to your services page or "Get offer" linking to a contact form usually makes the most sense.

Repeat for each service you want to feature. Most tradespeople should aim for six to twelve product cards covering their main offerings.

Common Mistakes to Avoid

Listing one generic product. "Building Services" as your only product card is a wasted opportunity. Break it down into specific services.

Using stock photos. Google and customers can tell. Use your own work photos. They do not need to be perfect. they need to be real.

Ignoring the section entirely. This is the biggest mistake. Most of your competitors are not using Products at all. Adding even five well-written product cards puts you ahead immediately.

Forgetting to update. If you add a new service, say you start offering EV charger installation as an electrician, add a product card for it. Keep the section current with what you actually offer.

Writing walls of text. Keep descriptions concise. Two or three sentences per product is usually enough. Save the detailed explanations for your website.

Products in Action: A Real Example

Consider two heating engineers in Colwyn Bay. Both have similar reviews and similar categories. But one has eight product cards. boiler installation, boiler service, radiator fitting, underfloor heating, power flushing, gas safety certificates and smart thermostat installation. Each has a real photo and a specific description.

The other has no products at all.

When someone searches "underfloor heating Colwyn Bay," which profile has the stronger signal? The answer is obvious. The first engineer has given Google an explicit connection between their business and that specific service. The second is relying entirely on their category to do the work.

Multiply that across dozens of potential search terms and you start to see why the Products section matters.

Make Your Products Section Work Harder

Your product cards should not exist in isolation. Link the call-to-action buttons to relevant pages on your website. If you have a dedicated page for boiler installations, link your "Boiler Installation" product card to that page. This creates a connection between your GBP listing and your website content, which strengthens both.

Also consider mentioning your products in your Google Posts. If you have just completed a kitchen installation, write a post about it and include a mention that you offer full kitchen fitting. driving people to your Products section.

Want to know if your profile is making the most of every feature Google offers? Get a free GBP audit from Local Markers. We review your Products section, categories, photos and every other signal. then show you exactly what to add, fix, or change. It takes five minutes and it is completely free.