The 50-Point GBP Checklist

This is the exact framework I use when I assess a tradesperson's Google Business Profile — 50 checks across categories, services, photos, reviews, posts and more. Pop your email in and I'll send it straight over as a PDF. That's it. No obligation, and no sales calls unless you ask.

What's inside the checklist

50 checks across the 10 areas I work through on every profile — the same framework behind a paid assessment, yours to keep and work through at your own pace.

Business basics (NAP) Name, address, service areas, hours and contact — consistent everywhere.
Categories Primary and secondary categories that match how customers search.
Services & description A full services list and a description that reads naturally.
Photos What to upload, how often, and what Google rewards.
Reviews A repeatable way to ask, reply, and handle the difficult ones.
Posts & engagement Google Posts, Q&A and messaging that actually get seen.
Attributes & products The extras that make a profile look complete.
Trust & consistency Duplicates, ownership and access — locked down properly.
Website & local SEO How your site should back up your profile.
Measurement The handful of numbers worth watching each month.
I'll email the PDF and show a download link on the next screen. No obligation, no sales calls.